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Social Listening | James Cox

       The company that I chose to analyze is Bud Light. Bud Light has come under fire recently for their promotion of transgender Dylan Mulvaney. People all over TikTok and social media are boycotting Bud Light and calling for people to destroy their stock of the beer. What interests me with this product and the backlash from this promotion is how people vastly overreacted to it. Although it wasn't a smart marketing move on Bud Lights part, people who are fans of Bud Light made a bigger deal about the situation than was needed. All that Bud Light did was send Mulvaney a custom can with his face on it and Mulvaney made a post about it. The fact that Bud Light fans saw this and began a boycott of Bud Light beer is an overreaction. Bud Lights value proposition is "Bud Light is about fun, sociability, and bringing friends together". I found multiple comments about Bud Lights brand on Bud Lights Instagram. One person says "There will be whole sections in business textboo...
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| Marketing in the News | James Cox |

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The Bud Light Boycott      The Issue that I chose to analyze in this post comes from a Vox article about the recent Bud Light promotion. If you are not familiar with this promotion it involves a transgender women named Dylan Mulvaney. The controversy started when Mulvaney was featured on a can of Bud Light as their latest promotion. Fans were outraged at this and began a boycott of Bud Light and other Budweiser company products. Various celebrities and other influencers are boycotting these products, as well as certain bars and restaurants who have stopped selling Budweiser products. While you may think that this is a death sentence for Budweiser, many store owners say that this trend will not last. One store owner said that he has seen maybe a 20 percent drop off in Bud Light sales, with many customers opting for other light beers. This is very minuscule in the big picture of things.       Now, the value proposition of Budweiser products has always be...
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About Me: James Cox

     My Name is James Cox, but I go by my middle name Thomas. I am a junior taking some retrieval credits at Linn Benton. I am doing this so I can get back into good graces at OSU. At OSU I was a Business Administration major with a minor in marketing. Currently I am undecided at Linn Benton but I have an interest in taking marketing classes and business classes. I decided to enroll in this class because I need this class to count toward my major, and I also have an interest in digital marketing. I am interested in marketing because I think that is a valuable skill to have in any profession especially in business. The ability to market your ideas and yourself is a skill I need. Outside of business I really enjoy making and producer music. I think that marketing will help me in music production because I want to start my own music company, so marketing would help me out in this field. I am really excited to learn a lot in this class and I look forward to learning with you ...
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